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Rogers Stirk Harbour + Partners

20 October 2012

Bodegas Protos launches new shop and tasting area

Wine tourism is a growing market in Spain and, with 25,000 visitors last year, Bodegas Protos has become the most popular destination for wine lovers in the Ribera del Duero region.

RSHP were commissioned to design the new building for Bodegas Protos – completed in 2009 – and then invited back to design the fit-out of the main reception of the building at the end of 2011 due to the demands of increased visitor numbers. This space had to accommodate a general reception, a waiting area, a space for the end of visitor tours, a tasting area with a bar, a shop with large displays, and toilets.

The main concept was to create a central piece of intelligent and adaptable furniture that could compliment the cathedral-like scale of the space. The result is even more flexible than the initial brief and Bodegas Protos are able to host large events in the reception, which overlooks the main production floor under the open space of the vaulted roof. This will hopefully support the Bodega in remaining the most visited winery in the Ribera del Duero area.

At the opening, Graham Stirk compared the new design to an altar as “a cathedral of wine should be treated as such.”

The project was developed with the collaboration of the interior designers Diagonal (Valladolid) and the engineers LKS (Madrid).