Ashford Designer Retail Outlets - Concept

The centre is designed as a ring of accommodation, looking inwards to a car park for 1,400 cars. In order to minimise the visual impact of the building, the centre is designed to sit low in the landscape.

The embankment, acting as a springboard for the tensile structure and concealing the service ring road, reaches up almost as far as the eaves of the tented structure. Appearing as a tented encampment on the landscape, the impression from the exterior is one of self-containment and enclosure for what is, in effect, a vibrant and busy retail development.

Key points

The 12 hectare site is located adjacent to Ashford International Rail Station, providing connections to destinations all over Europe.  The structure appears as a tented encampment on the landscape and is designed to sit low on the site in order to reduce the visual impact of the building in a relatively flat setting.

 
 

 

Copyright © 2010 Rogers Stirk Harbour + Partners. All rights reserved.