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Ashford Designer Retail Outlets

Ashford Designer Retail Outlets - Concept

The centre is designed as a ring of accommodation, looking inwards to a car park for 1,400 cars. In order to minimise the visual impact of the building, the centre is designed to sit low in the landscape.

The embankment, acting as a springboard for the tensile structure and concealing the service ring road, reaches up almost as far as the eaves of the tented structure.

Appearing as a tented encampment on the landscape, the impression from the exterior is one of self-containment and enclosure for what is, in effect, a vibrant and busy retail development.

City & Context

The 12 hectare site is located adjacent to Ashford International Rail Station, providing connections to destinations all over Europe. The structure appears as a tented encampment on the landscape and is designed to sit low on the site in order to reduce the visual impact of the building in a relatively flat setting.