Broadwick House

Visuals

The building is designed as a contemporary landmark that makes a significant contribution to the Soho streetscape. The primary driver of the architectural concept is an unprecedented level of transparency on the upper and lower ground levels, allowing previously unachievable views through the building, made possible by the fact that the island site is bounded on all four sides by public thoroughfares. The secondary focus of the concept is the large curving double-height space at the top of the building that mediates between two different urban scales. In between these two elements, is the block of clearly expressed large open floorplates that benefit from high levels of natural light from all four sides.

In keeping with the constraints of the Conservation Area requirements, the building mass is carefully placed to have a minimal impact on the surrounding streets, while creating an appropriate transition in scale suggested by the adjacent buildings. Adjacent to the principal corner formed by Berwick and Broadwick Streets, the tall lift tower element focuses the main building height on Broadwick Street while the curved roof structure, containing a double-height studio space commanding spectacular views across the West End, creates the transition in height through to the setback that defines the three main articulated facades that turn the site corners.

Related Information

Job Sheet

Broadwick House (PDF, 201 KB)