The construction process was complicated by the difficulty of accessing the site from the narrow adjacent streets and the fact that the Berwick Street Market had to continue operating throughout the construction programme. This resulted in limited vehicle access, limited scope for street craning and much-reduced facilities for temporary works to be carried out on site. In addition, the location affected the size of components that could be brought to the site and the times that they could be delivered – construction traffic had to avoid the area during most daylight hours. As a result, many of the components, including the facade systems, ceilings, stairs, toilets and floors were designed and assembled to a strict planning module, enabling suppliers to partly complete components off site, therefore reducing the storage requirements and on-site fabrication.
The fit-out of the building’s interior was undertaken by the celebrated design studio Imagination who have worked with Ford for many years on motor-show displays. Imagination, in association with RRP and the occupier, ensured that all aspects of the interior design, including the furniture, are entirely compatible with the architecture.
In creating an unashamedly contemporary landmark in the heart of Soho, the building has lifted the profile and enriched the life of this historic neighbourhood.
The client worked closely with the design team throughout the process and brought a commitment to high quality design and implementation practices that are evident in the finished building.
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